Your Marketer with Moxie!

Copywriter | Brand Strategist | Life Coach | Mentor

I help entrepreneurs and personal brands find their voice, sharpen their message, and show up with confidence.From brand clarity to launch copy that sounds like you and converts like hell, I write with brains, bite, and bottom-line impact.


You're in the right
place if...

  • You’re tired of sounding like everyone else.

  • You’re ready to launch, but your words feel flat.

  • You want brand messaging that actually converts.

  • You need a strategist who brings clarity and personality.

  • Let’s turn your story into strategy and your strategy into sales.

The Brand Blueprint
Strategic brand messaging that defines your voice, shapes your story, and sets the foundation for everything else.
Learn more!
Own Your Edge: Personal Branding
Get crystal clear on who you are, what you stand for, and how to show up with magnetic messaging on your socials.
Learn more!
Your Online Meet-Cute: Website Copy
Your website deserves more than pretty words. I write conversion-ready copy that connects and converts.
Learn more!
Big Launch Energy: Launch Copy Edition
Sales pages, email sequences, and launch messaging that make your audience say yes before you even pitch.
Learn more!

Where clarity meets character...

Where Copywriting, Branding, & Coaching have a meet-cute to offer you MORE

I want words to feel good.The kind that honor your story, nurture your audience, and make people feel something and then do something.My copy is crafted with intention, backed by storytelling, brand psychology, and human-first strategy that meets your dream clients right where they are.The recipe?Emotion + Conviction + Power Words.Infused with a whole lot of you.I blend my background in Life & Wellness Coaching, Brand Strategy, and a heavy dose of Conversion Copywriting to create what I call the Conni G. Trifecta where coaching, branding, and copywriting have a meet-cute and make your message work harder and feel better.At the heart of it all?The Moxie Factor the bold, voice-rich power that takes your messaging from fine to fully aligned, emotionally resonant, and ready to convert.Because you matter.
Because your audience matters.
And you deserve a voice that honors both.


Who I Have Served:

Ron and Lisa LLC: The Healthy Home Authorities | Dayna Bates Realtor |
Zetta's Touch Massage Therapy | Kopy Kicks |
Otero Investors Group LLC | Mira Pa Lante Running Crew |


Why work with me?

Because you need more than nice words you need the right ones.I bring:

  • A strategist’s brain & a copywriter’s pen

  • Clarity that cuts through the noise

  • Hustle and a human-first approach

  • Collaborative, no-BS process

I believe in bold ideas, big energy, and brand voices that are impossible to ignore.Let’s Build Something Unforgettable!Whether you’re launching something new, evolving your brand, or just tired of sounding “meh,” I’ve got you. I’m here to help you find the words, shape the strategy, and bring your boldest brand to life.I am in your corner every step of the way.

Hi, I'm Conni!

My story begins in New York, not yet a marketer but just beginning. I worked nearly 14 years in the security industry dodging suspect behavior, lewd activity and solving problems, I felt more like Nancy Drew than a security professional because I was always writing.While security taught me structure, strategy, and how to stay sharp in high-stakes environments, I craved more.I wanted to actually help people build things, say things, own things...and I wasn't doing that keying "10-04" over a radio.So in leaving the NY grit and grind behind, I decided to pursue my love for writing, Florida Fresh, and excited for something new. It was time for me to start doing what I loved.I live for helping brands get started and seasoned brands refresh, build sales funnels that will drive customers to their sites, and help support business owners in any way that I can.I leaned into my coaching background and brought strategy to the process and built something different:A space where creativity meets clarity.
A service that feels true to me and works hard for you.
Today, I help founders, creatives, and coaches build brands that speak clearly, convert confidently, and reflect who they truly are because they found their voice.Interested? Get in touch!

Degrees & Certifications

  • B.S. Professional Communications

  • Life, Wellness, and Holistic Health Coach Accreditation

  • Copywriting Certification from The Copy Posse

  • Brand Strategy Certification from The Copy Posse

Mentorships

  • Copy Posse Spark Program

  • Copy Posse Launch Pad Season 6

Your Brand Blueprint: Brand Development

Calling All Brands Fresh and Seasoned!Your brand is your personality, the message that speaks directly to your ideal client and builds lasting loyalty.It’s not just about a logo or a color palette. It’s about clarity.That’s why it’s so important to know who you’re talking to and what you want to say to that one person.Because here’s the truth: you can’t speak to everyone.
And that’s not just okay, that’s strategic!
So, what goes into developing a brand?

  • Core Values & Conviction Codes

  • Mission Statement

  • Brand Promise & Profile

  • Brand & Customer Archetypes

  • Brand Positioning

  • Brand Story

  • & More!

Free Customer Avatar

Own Your Edge: Personal Branding

Your Socials Are the Resume Before the Resume. People Are Checking You Out.Way back when, in what now feels like ages ago, employers relied solely on your resume to decide whether to reach out. Today? They get a sneak peek before you ever hit apply.Your online presence is your first impression.But maybe you’re not sure where to start. Maybe writing about yourself feels awkward.That’s where I come in.In our personal branding strategy sessions, I take a deep dive into your niche, strengths, and goals. Then, we plan out content that highlights your personality, builds trust, and positions you as the go-to in your space.Let’s make your brand work for you and get you noticed for all the right reasons.

  • Social Media Bio Optimization (platform of your choice)

  • Deep Dive Posting Strategy

  • 7-Day Post Plan (and yes, I can write them for you!)

Your Online Meet-Cute:
Website Copy

Your Website Is the Host Stand of Your BusinessThink of it like this: the host at the front of a restaurant sets the tone for your entire experience. That’s exactly what your website does for your brand.It’s your product or service’s first look.So, I want to ask: what kind of impression do you want to make from the Home Page?Is it warm and welcoming? Clear and confident? Compelling enough to make someone want to stay, scroll, and buy?That’s where strategic, personality-packed website copy comes in. I help you say the right things, in the right voice, to the right people so your website becomes your hardest-working employee.

  • Home Page

  • About Page

  • Offers/Services Page

  • Product Descriptions

  • Testimonials

I also offer website critique and refreshes, book a call to talk more about it!

Big Launch Energy: Launch Copy

Prepare Yourself for Launch with Copy That ConvertsYou are worrying about everything. You are overworked, overstimulated, and overwhelmed. Kickstarting your business with the right writer shouldn't be one of them.I’ll help you launch your product/service with flair and strategy, crafting a sales funnel that doesn’t just look good it's packed with powerful conversion.Every sales funnel package includes a FREE customer avatar to help you attract the right audience from day one.Are you ready?

  • Advertisements

  • Landing Page

  • Emails

  • Sales Page

How Does It Work?

StepExpectation
IWe'll book a 30-minute Zoom call, where we'll discuss your project and needs.
IIYou'll receive a detailed and itemized Statement of Work.
IIII'll set up a Private Google Drive Folder that you'll have complete and total access to.
IVAll deliverables in your inbox on/before the scheduled deadline with 1-2 rounds of revisions available.

What Happy Clients Are Saying!

Lisa BeresRon & Lisa LLC

'I hired Conni to help me add that extra layer of wit, finesse and copy-charm to our sales sequence for an upcoming mastermind. She fully grasped the scope of what I was looking for. I had the meat so to speak, but was seeking that extra tug of emotion for the readers to resonate and really get excited.Conni not only delivered, she over delivered. I will definitely be working with her again for future copywriting needs and highly recommend her if you’re seeking a professional copywriter that will add a dash of magic to bring otherwise boring emails alive!'


"I am so impressed with the way Conni was able to help me with my branding and copy, she got me focused to my core message and values based on what I offer clients and made it all sound so beautiful and compelling. She truly did weave brand magic. She is an example of being an expert in her craft and is exactly the type of person I love to work with."

Dayna BatesRealtor


Coach Alex FerminMira Pa Lante Running Crew

“Ever since we connected we’ve had a fluid relationship built upon trust & communication. She’s professional, calm & collected, patient, listens to the needs of the customer, and executes at a highly satisfactory level. I have truly enjoyed my time working with Conni on my new business endeavor, I highly recommend you give it a try as well!”


“Saying goodbye to all that I no longer wanted to be and laying that lesser me to rest was incredibly powerful!And then to make sure it all stayed buried we locked it all up in Pandora's Box to never again be unleashed on the world. These symbolic exercises are so much more meaningful than simply visualizing it and after some calming breathwork exercises, I felt like a new woman ready to take on life.I cannot wait to see what the hugely talented Conni Guido dreams up next. She is an extremely talented life coach with a knack for knowing exactly the right thing to say to break through your mental blocks.”

Shelley SunjkaThe Prolific Quill


Kooldeep SahyeKopy Kicks

“Conni is one of the best copywriters and storytellers I have met. The way she can weave words, empathy and strategy together to provide a full picture of your brand is unparalleled.Her talent for writing is limitless, and her creativity is her superpower. I would highly recommend Conni for any copywriting works. She will dazzle, enhance and elevate your brand.”


“Great business with a variety of flexible products! Conni provided a Brand Voice Guide along with Copywriting services for Otero Investors Group LLC. These services provided two essential improvements to my business: increasing sales and business clarity. I now have a better idea of my target audience and can pull in more customers from start to finish.I have plenty of businesses in the works from startups to acquiring businesses to improve and I already know I’ll be calling Conni ASAP to supercharge my sales and customer base. A++++.”

Daniel OteroOtero Investors Group LLC

Want to see my portfolio? Let me know!

Contact Me

Whether you're interested in a project, or have a question, I want to hear from you, and I can't wait to meet you!

© Conni G. Copy & Strategy. All rights reserved.