Copywriter | Brand Strategist | Life Coach | Mentor
Making Words Work For You
I am a writer on a mission to connect businesses with their audience through the power of the written word.
Who I Have Served:
Ron and Lisa LLC: The Healthy Home Authorities | Dayna Bates Realtor |
Zetta's Touch Massage Therapy | Kopy Kicks |
Otero Investors Group LLC | Mira Pa Lante Running Crew |
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As Told By Conni with an I
Lisa Beres
Ron & Lisa LLC
'I hired Conni to help me add that extra layer of wit, finesse and copy-charm to our sales sequence for an upcoming mastermind. She fully grasped the scope of what I was looking for. I had the meat so to speak, but was seeking that extra tug of emotion for the readers to resonate and really get excited.Conni not only delivered, she over delivered. I will definitely be working with her again for future copywriting needs and highly recommend her if you’re seeking a professional copywriter that will add a dash of magic to bring otherwise boring emails alive!'
Dayna Bates
Dayna Bates Realtor
"I am so impressed with the way Conni was able to help me with my branding and copy, she got me focused to my core message and values based on what I offer clients…. And made it all sound so beautiful and compelling. She truly did weave brand magic.She is an example of being an expert in her craft and is exactly the type of person I love to work with."
Coach Alex Fermin
Mira Pa Lante Running Crew
“Ever since we connected we’ve had a fluid relationship built upon trust & communication. She’s professional, calm & collected, patient, listens to the needs of the customer, and executes at a highly satisfactory level.I have truly enjoyed my time working with Conni on my new business endeavor, I highly recommend you give it a try as well!”
About Me
Hi, I'm Conni!
I am a former security supervisor turned multifaceted writer byway of copywriting, brand strategy, and life coaching. I went from saying "10-04" to strategizing brands and crafting storytelling that converts.This writer is on a mission every day to support business owners transform their sites, emails, and branding so they can fuel the business they've envisioned.My core values are:
1. Authenticity - I commit to show up as me, and I will keep it real with you because transparency matters.
2. Collaboration - As a customer-centric service, I am here for you and nothing is more important to me than the relationships I build with my clients.
3. Ignite - I make words work by putting them to work so they ignite emotion in the reader. I am extra on the daily, and I will be for you.
4. Personalized - There is no such thing as one-size-fits-all when it comes to writing and marketing. I write with you in mind, and always with integrity.I am always in your corner!
Degrees & Certifications
B.S. Professional Communications
Life, Wellness, and Holistic Health Coach Accreditation
Copywriting Certification from The Copy Posse
Brand Strategy Certification from The Copy Posse
Mentorships
Copy Posse Spark Program
Copy Posse Launch Pad Season 6
Website Copy
Home Page | About Page | Offers/Services Page | Testimonials...Your website has several functions:
1. To let your customers know who you are and what you’re about.
2. What you provide, and how you can help them.And how you convey that matters. So it’s certainly helpful to have a writer in your corner who can explain why you're the one for them.
Brand Strategy
Do you know who your target audience is?If you don't know who you're talking to, chances are you're not connecting with your people. And if you're not connecting with your people that also means you don't have a clear and defined message to share with them.Establishing your brand connects all of those to craft an unbreakable chain, each link bound with:Core Values | Mission Statement | Your Brand Promise, Profile, Archetype...
Your Brand Positioning [What makes you stand out] | Your Narrative & More!FREE customer avatar.
Launch Copy
Kickstarting your business doesn't have to be hard if you have the right tools to do the job. Launch Copy sets the stage for your product with:Advertisements | Landing Page | Emails | Sales PageI can prepare you for liftoff with flair with a sales funnel that converts.And every sales funnel comes with a FREE customer avatar!
How Does It Work?
| Step | Expectation |
|---|---|
| I | We'll book a 30-minute Zoom call, where we'll discuss your project and needs. |
| II | You'll receive a detailed and itemized Statement of Work. |
| III | I'll set up a Private Google Drive Folder that you'll have complete and total access to. |
| IV | All deliverables in your inbox on/before the scheduled deadline with 1-2 rounds of revisions available. |
The
Conni G. Trifecta
I want words to feel good. I aspire for them to work for you by nurturing your target audience, storytelling, psychology triggers, and making your audience feel.The recipe to making this work comes down to the following ingredients:
Emotion + Conviction + Power Words.I apply my Life & Wellness Coaching, along with Brand Strategy, and a heavy dose of Copywriting to convert what I call the
Conni G. Trifecta.Because you matter.
Because your audience matters.And you deserve the best from who you're working with.
Shelley Sunjka
The Prolific quILL
“Saying goodbye to all that I no longer wanted to be and laying that lesser me to rest was incredibly powerful!And then to make sure it all stayed buried we locked it all up in Pandora's Box to never again be unleashed on the world. These symbolic exercises are so much more meaningful than simply visualizing it and after some calming breathwork exercises, I felt like a new woman ready to take on life.I cannot wait to see what the hugely talented Conni Otero dreams up next. She is an extremely talented life coach with a knack for knowing exactly the right thing to say to break through your mental blocks.”
Kooldeep Sahye
KOPY KICKS
“Conni is one of the best copywriters and storytellers I have met. The way she can weave words, empathy and strategy together to provide a full picture of your brand is unparalleled.Her talent for writing is limitless, and her creativity is her superpower. I would highly recommend Conni for any copywriting works. She will dazzle, enhance and elevate your brand.”
Daniel Otero
Otero Investors Group llc
“Great business with a variety of flexible products! Conni provided a Brand Voice Guide along with Copywriting services for Otero Investors Group LLC. These services provided two essential improvements to my business: increasing sales and business clarity. I now have a better idea of my target audience and can pull in more customers from start to finish.I have plenty of businesses in the works from startups to acquiring businesses to improve and I already know I’ll be calling Conni ASAP to supercharge my sales and customer base. A++++.”
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